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Would Facebook Be A Great Partner Or A Colossal Mistake?

Business Insider: The Apple Investor


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Monday, June 4, 2012
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AAPL Off With Markets
Stocks are treading water on the manufacturing collapse on the heels of last week's sell-off. Shares of AAPL are sinking as well. Upcoming events Apple's developer conference (WWDC) slated to start next Monday, June 11 (where the company is expected to make a slew of announcements). Investors remain focused on iPhone penetration globally and the anticipated launch of the next generation in the fall; iPad adoption; market share growth of the Mac business as well as the upcoming refresh; the introduction of the anticipated Apple TV set; and platforms such as Siri, iAd and iBooks. Shares of Apple trade at 8.8x Enterprise Value / Trailing Twelve Months Free Cash Flow (including long-term marketable securities).

DirecTV Says Hard To See Apple "Obsoleting Our Technology" (GigaOM)
They'd better hope. DirecTV Chairman Michael White doubts that a new Apple TV OS would be so good that current cable or satellite subscribers would shell out for another set-top box. He was also skeptical about content providers getting on board. "They are going to launch something, maybe in the next two weeks…but I don’t see media companies saying 'You can stream things in bundles over the Internet,'" He goes on to say, "Typically with technology, it smashes the cost structure in some new way (but) with content costs, rights fees and the cost of spectrum it’s hard to see (it) obsoleting our technology." Read »

5 Reasons Why Tim Cook Is The Best Person To Run Apple (iPhone Help)
As Apple approaches the first WWDC without Steve Jobs, the jury is still out on Tim Cook. Here's why he's the best person to run Apple:
  • Over a decade of Apple culture
  • Don't judge the entrepreneur
  • He has a great team in place
  • Already taken on the burden of Steve's legacy
  • He oversees the efficiency
As time passes, Tim has the opportunity to prove to the cynics that consumers are tied to Apple and its products, not the man behind the company. Read »

Facebook Is A Terrible Partner For Apple, Twitter Is A Different Story... (Cult Of Mac)
Facebook is a lousy partner for Apple. Here’s why. Apple probably intends to announce some kind of limited integration, partnership or cooperation with Facebook for iOS 6. Apple doesn't intend to bring Facebook up to Twitter levels of partnership and integration. And they shouldn’t. Facebook is a “frenemy” at best. Facebook is “Google Lite” when it comes to boldly entering into businesses that compete directly with Apple. And then there are rumors that it will launch a phone. Twitter, on the other hand, is such a good match that Apple should buy it. The reason is that Apple needs a social network of its own. Read »

...But Facebook Might Get Too Cheap To Ignore (Business Insider)
At what point does Facebook look too attractive for Apple not to make an offer? The logic is obvious: Apple sucks at building social Web services, as CEO Tim Cook acknowledged earlier this week at the D10 conference. It needs to keep developers of iPhone and iPad apps happy. Apple also likes to control key technologies, from operating systems to chips and beyond. Apple could run Facebook like it runs the App Store. It can take a percentage of revenue from Facebook apps while encouraging consumers and advertisers to buy them from developers. Read »

Should Apple Rethink Its Console Plans? (Slash Gear)
Tim Cook is seemingly very much against competing against the Xbox 360, Nintendo Wii or PlayStation 3. But why? Apple would be an ideal console maker and could completely change the make up of the landscape. What’s more, the company could benefit greatly from a console, and eventually cement itself as the key player in the living room. I completely disagree. In my mind, they've already done it with the iPad and iPhone. And who knows what the rumored TV will be capable of. Microsoft entered the living room with Xbox, and while that has served them well, by no means do they control the market. Read »

Apple Share Up As OEM And Mobile Operating System (comScore)
For the three-month average period ending in April, Samsung ranked as the top OEM with 25.9% of U.S. mobile subscribers (up 0.5 percentage points). Apple continued to grow its share in the OEM market, ranking third with 14.4% (up 1.6 percentage points). In terms of operating system, Android ranked as the top platform with 50.8% market share (up 2.2 percentage points). Apple’s share of the smartphone market increased 1.9 percentage points to 31.4%. Read »

Airlines Seen As Using iPads To Cut Weight Costs (Bloomberg)
Scoot Pte, a low-cost airline (parent company Singapore Airlines), is offering iPads to budget long-haul travelers after ripping out aircraft entertainment systems weighing more than two tons to save fuel. The tablets helped the carrier cut 7% off the weight of planes even after a 40% increase in seating, Chief Executive Officer Campbell Wilson said. The savings will help Scoot, which makes its maiden flight today, cope with fuel prices that have jumped about 36% in two years. Read »

Apple Will Trade At 40% Cash By End Of Fiscal 2013 (Fortune)
Time to buy? Bullish Cross' Andy Zaky has published his estimates for Apple's projected growth in cash and marketable securities through the end of fiscal 2013. If Apple's earnings grow as he expects, the company's holdings, currently at $110 billion, will reach $205 billion by September 2013. That's more than the combined market caps of Intel, Hewlett Packard and Dell. By the end of fiscal fourth quarter 2013, Apple's cash per share will represent nearly 40% of the stocks' current trading value. Read »



Get complete Apple coverage on Business Insider. Read »

Heather Leonard is a former tech research associate at Goldman Sachs. She is the author of The Apple Investor, The Google Investor as well as The Microsoft Investor at Business Insider. When she's not keeping up with tech giants, she's either acting, writing TV shows or consulting private companies.
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